The Goal of Effective Speech is Interaction.
(Basic Principles of Speech 4th Edition (Sarett/Sarett/Foster))
The Goal of Effective Essays is Interaction.
(Initial principle modified to apply to the writing of brief essays.)
In regards to a speaker before an audience, clearly it is important for the speaker to connect with members of the audience and for the audience to help motivate the speaker and energize him through an ever-present reminder of speaker accountability (as the speaker ipso facto reminds the audience that they too are accountable–even when members of the audience signify strong disagreement.)
A “live speaker-audience performance” in this way is absent in essay writing and reading. Nevertheless, an important aspect of essay composition is that an audience is conjectured or assumed that can hold the writer accountable. In blog writing, this has nothing to do with whether the reader agrees or disagrees with what I write–but whether they perceive I am doing my earnest best. By this method, constant imaginative interaction assays the written text.
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